Weekly KPI Reporting
Reach, engagement, leads generated, cost per lead, conversion.
Real Estate Social Media Marketing for Investors, Agents & Wholesalers
Done-for-you content, ads, and community management on Facebook, Instagram, LinkedIn, and YouTube. Different strategies per audience – motivated seller ads for investors, buyer/seller content for agents, cash buyer network for wholesalers.
- 29+ active real estate clients
- 3-audience specialization
- From $500/month
Different Real Estate Businesses Need Different Social Strategies
Most social media agencies treat every real estate client the same – same posts, same ad templates, same “3 tips Tuesday” content. But investors, agents, and wholesalers have fundamentally different audiences and different goals.
Investors need motivated seller leads via Facebook + Instagram ads targeting distressed homeowner behavior signals. Agents need buyer/seller lead flow through educational content + IDX integration. Wholesalers need cash buyer network building through community engagement + regular deal alerts. Same channels, different plays.
We run separate strategies for each audience. Come to us as an investor, we treat you as an investor. Agent? Agent playbook. Wholesaler? Wholesaler community focus. And if you’re hybrid (many of our clients are), we integrate strategies without diluting either.
Key points
What's Included in Your Website Build
Everything you need to launch a high-converting investor website from custom design and CRM integrations to SEO, tracking, and ongoing support.
Content Creation
Custom graphics, video snippets, carousel posts, reels. Not stock imagery.
Platform Management
Facebook, Instagram, LinkedIn, YouTube. Cross-platform scheduling + optimization.
Paid Ads Management (Facebook/Instagram)
Motivated seller ads for investors, buyer/seller ads for agents.
Community Engagement
Comments, DMs, group participation. Real engagement not bot-driven.
Lead Capture Integration
Facebook Lead Ads → Followup Boss automation, DM auto-response, form integration.
Content Strategy Development
Audience research, content calendar, posting cadence per platform.
Monthly Strategy Reviews
45-min call to review results, adjust cadence, plan next month’s content.
Packages
Social Media Marketing Packages
Starter
$ 500/month
Best for: solo agents,
brand-new investors
- 1 platform (Facebook OR Instagram)
- 12 Posts/Month
- Community Engagement
- Monthly Report
Growth
$ 1000/month
Best for: active investors,
small agencies.
- 2 platforms (usually Facebook + Instagram)
- 20 Posts/Month
- Community Engagement
- Basic paid ads
- $500 ad spend included
- Bi-weekly reports
Scale
$ 2000/month
Best for: established investor teams, multi-agent brokerages.
- 3-4 platforms
- 30+ Posts/Month
- Video Content
- Active Paid ads
- $1,500 ad spend included
- Weekly Reports + Monthly Strategy calls
Social Media Marketing
Different Strategies for Different Real Estate Businesses
Facebook + Instagram ads targeting distressed homeowner signals (recent tax delinquency ZIPs, foreclosure lookup queries, financial distress interests). Ad copy focused on cash offer, fast close, as-is purchase. Landing pages with FUB lead capture. Cost per lead $30-80 depending on market.
Instagram + LinkedIn primarily. Content mix: 40% educational (market updates, buyer tips), 30% listings, 20% behind-the-scenes, 10% testimonials. Weekly reels showing property tours. IDX integration for lead capture. Ideal for building agent brand + inbound leads.
Facebook Groups + LinkedIn primarily. Focus on building cash buyer network via valuable disposition alerts, deal breakdowns, market analysis. Weekly deal-of-the-week posts. Not lead generation – network building. Buyers come to YOU when you have a deal.
FAQ
Frequently Asked Questions
How much does social media marketing cost for real estate?
Starter package $500/month for 1 platform. Growth $1,000/month for 2 platforms + light paid ads. Scale $2,000/month for 3-4 platforms + active ads. Ad spend is on top of management fee.
What platforms should I be on?
Depends on your business. Investors: Facebook + Instagram (ads work best there). Agents: Instagram + LinkedIn (build brand, get buyer/seller leads). Wholesalers: Facebook Groups + LinkedIn (network building).
How long until I see results?
Paid ads: leads within 7-14 days of campaign launch. Organic content: 3-6 months for real audience growth and inbound leads. Community engagement: 30-90 days.
Do you also do paid ads (Facebook/Instagram)?
Yes, included in Growth and Scale packages. We manage ad creative, targeting, budget optimization, and lead flow into FUB. Ad spend paid directly by you to Facebook.
What's the difference between your service for investors vs agents?
Investor service focuses on motivated seller ads + brand building. Agent service focuses on buyer/seller lead content + IDX-linked posts. Different content types, different platforms, different KPIs.
Do you create video content?
Yes at Growth and Scale tiers. Short reels (30-60 seconds), property tour clips, market updates. You provide raw footage; we handle editing + posting.
Can you handle Instagram for a land investor?
Yes. Land content on Instagram is powerful – drone shots, before/after transformations, land buyer testimonials. Growing niche audience but very engaged.
Do I need a website before starting social media?
Highly recommended. Social media generates leads; you need a landing page or website to capture them. If you don’t have one, see our Website Development service. Bundle discount available.
Free strategy call
Ready for Real Estate Social Media That Actually Drives Leads?
Book a 30-min strategy call. We’ll review your current social presence, identify which platform mix fits your business type, and quote a package. No obligation.
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Pairs Well With
These services work best when combined for maximum lead flow and conversion.
